You may think that human billboards have disappeared from our streets. While you may not see individuals wearing sandwich boards, some brands employ more discreet tactics.

For instance, a renowned fitness franchise offers a free branded backpack to new subscribers. The backpack prominently displays the brand logo and features its iconic colors. As a result, these branded backpacks are not only promoting the fitness franchise but also serving as practical accessories, leading many people to carry them daily.

Beyond mere brand promotion, these individuals become part of a community or tribe. The backpack serves as a statement, signaling, "I prioritize my health and fitness."