DJ Khaled uses the signature "another one!" so that listeners can recognize one of his hits. If you’re used to launching products or code as side projects, you become accustomed to the process. You develop a framework to note down your business ideas, set up your projects, design requirements, and implement a minimum viable product.

Shipping is only the starting point to learn from your market. Now comes the hard part for developers: attracting visitors, users, and eventually paying customers. This is why it’s essential to document and share your entire journey publicly. It’s an opportunity to build a following long before you need them.

Keep shipping, even if nothing seems to happen or no one seems to care. There’s no need to have too many expectations at this point. If you learn something with each release, you’ll get better at addressing market needs over time. Another one, as they say.